Our focus is on efficient processes, clear structures and measurable results.
Many strategies do not fail because of the idea behind them – they fail in the execution. That’s where we come in.
We don’t just develop concepts. We make sure they work in day-to-day business.
Together with your teams, we turn strategies into practical solutions that are easy to understand, realistic to implement and designed to deliver lasting results.
Our Approach: Strategy Meets Execution
We support businesses across the entire caravaning value chain, including:
- Manufacturers
- Dealers
- Rental companies
- Financial institutions and banks
- Suppliers and service providers
We combine strategic thinking with genuine implementation expertise.
That means no theoretical models and no generic recommendations – just practical solutions that work in the real world.
Why Camp Quadrat?
✔ Deep specialisation in the caravaning industry
✔ Extensive hands-on experience from real projects
✔ A strong focus on efficient processes and clear structures
✔ A hands-on mindset instead of PowerPoint consulting
Our Goal
Our goal is simple:
To help companies become more successful through effective processes, strong structures and motivated people.
Because real results only happen when strategy is put into practice.
Who Is Behind Camp Quadrat?
Expert in Caravaning, Sales and Strategic Development
I am Götz Rutenkolk, founder of Camp Quadrat.
For many years, I have been helping companies in the caravaning industry improve structures, strengthen sales performance and achieve sustainable growth.
Experience from Every Perspective of the Industry
My strength lies in knowing this industry not only from a strategic point of view, but through hands-on experience.
Over the years, I have gained valuable insights through roles in:
- family-owned dealership businesses,
- the sales and marketing leadership of a long-established motorhome manufacturer,
- and the management of an established camper van brand.
In addition, I have been involved in:
- building one of Europe’s largest rental fleets,
- and developing dealer financing solutions within the banking sector.
This unique combination gives me a holistic understanding of manufacturers, dealers and financing structures throughout the caravaning industry.
Sales in Transition – Turning Change into Opportunity
The interface between manufacturers and dealers offers enormous potential.
The challenge is to develop new sales channels without undermining established partner networks.
The direction of travel is clear – not only in caravaning, but across the wider automotive industry:
- Direct-to-consumer and online sales
- Subscription models and flexible usage concepts
- Social media as an increasingly important sales channel
These developments create new opportunities, but they also require clear strategies and disciplined execution.
Technology and Sustainability in Focus
Alongside sales and strategy, I have a strong interest in the technical future of caravaning.
My fascination with innovation started early, including a solar-powered vehicle project as part of Jugend forscht, Germany’s renowned young scientists competition.
Today, my focus includes:
- alternative drive concepts,
- sustainable manufacturing,
- lightweight construction,
- and renewable materials.
Because the future of our industry will not be shaped by sales alone. Technology and sustainability will play an equally important role.
Let’s Talk
Are you looking to strategically develop your business in the caravaning industry or successfully implement specific projects?
👉 I look forward to exchanging ideas and exploring how we can move your business forward together.
CONTACT
Götz Rutenkolk
Campquadrat e.K.
goetz.rutenkolk@campquadrat.de
Friedberger Landstraße 434
60389 Frankfurt
Tel. 0049 172 69 93 311